KOREASCHOLAR

VALUE CO-CREATION THROUGH EMPLOYEE-SERVICE ROBOTICS COLLABORATION: THE ROLE OF EMPLOYEE CREATIVITY

Roshan Panditharathna, Yang-Im Lee, Peter Trim, Yang Liu, David Bamber, Dishali Moratuwage
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442472
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.356-358
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Value co-creationEmployee-Service Robotics CollaborationEmployee Creativity
Author
  • Roshan Panditharathna(University of Westminster, UK)
  • Yang-Im Lee(University of Westminster, UK)
  • Peter Trim(Birkbeck, University of London, UK)
  • Yang Liu(University of Westminster, UK)
  • David Bamber(University of Central Lancashire, UK)
  • Dishali Moratuwage(Altria Consulting, Sri Lanka)