KOREASCHOLAR

COMBATING BRAND SPILLOVER: PLATFORM STRATEGIES

Feng Li, Yijia Wu, Neo Wong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442473
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.359
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Manufacturer EncroachmentPlatformPrivate BrandPlatform EnablementBrand Spillover
Author
  • Neo Wong(KSMS, Jiangnan University, China)
  • Yijia Wu(Jiangnan University, China)
  • Feng Li(Jiangnan University, China)