KOREASCHOLAR

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442475
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.361-362
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Karmic BeliefKarmic RewardIntentions to DonateCompassionMotivation
Author
  • Lisa Wan(The Chinese University of Hong Kong, Hong Kong)
  • Elisa Chan(The Chinese University of Hong Kong, Hong Kong)
  • Lingyan Zhang(The Chinese University of Hong Kong, Hong Kong)