KOREASCHOLAR

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?

Akinori Ono, Ryohei Kitazawa, Makoto Ono
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442476
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.363
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Immersive TechnologySmart TourismAnime PilgrimageContent TourismExtended Self
Author
  • Akinori Ono(Keio University, Japan)
  • Ryohei Kitazawa(Keio University, Japan)
  • Makoto Ono(Meiji University, Japan)