KOREASCHOLAR

IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS?

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442521
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.370-374
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ShowroomingProduct Performance RisksOmnichannel Shopping
Author
  • Jung-Hwan Kim(University of South Carolina, USA)
  • Angie Lee(Auburn University, USA)
  • Hanna Lee(North Carolina State University, USA)
  • Ui-Jeen Yu(Illinois State University, USA)