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SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS
Bryan Usrey, Hiroaki Saito
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442524
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.378
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Anthropomorphism
Robots
Warmth
Competence and Service Failure
Author
Bryan Usrey(Ritsumeikan Asia Pacific University, Japan)
Hiroaki Saito(Ritsumeikan Asia Pacific University, Japan)