KOREASCHOLAR

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442524
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.378
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AnthropomorphismRobotsWarmthCompetence and Service Failure
Author
  • Hiroaki Saito(Ritsumeikan Asia Pacific University, Japan)
  • Bryan Usrey(Ritsumeikan Asia Pacific University, Japan)