KOREASCHOLAR

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442524

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.378

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Anthropomorphism Robots Warmth Competence and Service Failure

Author

Bryan Usrey(Ritsumeikan Asia Pacific University, Japan)
Hiroaki Saito(Ritsumeikan Asia Pacific University, Japan)