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RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION
Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442525
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.379
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
AI Influencer
Parasocial Relationships
Travel Intentions
Author
Gyeonghyun Jo(Changwon National University. Republic of Korea)
Jaehun Kim(Changwon National University. Republic of Korea)
Qi Jiang(Changwon National University. Republic of Korea)
Kyung Hoon Kim(Changwon National University. Republic of Korea)