KOREASCHOLAR

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442525
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.379
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI InfluencerParasocial RelationshipsTravel Intentions
Author
  • Gyeonghyun Jo(Changwon National University. Republic of Korea)
  • Jaehun Kim(Changwon National University. Republic of Korea)
  • Qi Jiang(Changwon National University. Republic of Korea)
  • Kyung Hoon Kim(Changwon National University. Republic of Korea)