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TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS
Rosanna Leung
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442526
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.380
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Generative AI
Questioning Support Tool
Digital Transformation
Hotel Marketing
Creativity
Author
Rosanna Leung(National Kaohsiung University of Hospitality and Tourism, Taiwan)