KOREASCHOLAR

TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS

Rosanna Leung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442526
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.380
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIQuestioning Support ToolDigital TransformationHotel MarketingCreativity
Author
  • Rosanna Leung(National Kaohsiung University of Hospitality and Tourism, Taiwan)