KOREASCHOLAR

COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES

Kian Yeik Koay, Weng Marc Lim, Chee Wei Cheah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442528
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.382
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Commercial OrientationInfluencer MarketingParasocial RelationshipSocial MediaSocial Media InfluencerSponsorship DisclosureUSA
Author
  • Kian Yeik Koay(Sunway Business School, Sunway University)
  • Weng Marc Lim(Sunway Business School, Sunway University)
  • Chee Wei Cheah(Faculty of Economics, Shenzhen MSU-BIT University)