KOREASCHOLAR

UNLEASHING WORD-OF-MOUTH POTENTIAL FOR AI-DESIGNED INNOVATIONS THROUGH ADVERTISING

Qi Yao, Qiuyan Wan, Wenkai Zhou, Jiachen Zhao
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442531
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.385
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-designed ProductsRadical New ProductsIncremental New ProductsWord-of-mouth IntentionsAdvertising AppealsPerceived Risk
Author
  • Qi Yao(Chongqing Jiaotong University, China)
  • Qiuyan Wan(ChongqingJiaotong University, China)
  • Wenkai Zhou(Crummer Graduate School of Business at Rollins College, United States)
  • Jiachen Zhao(Chongqing Jiaotong University, China)