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HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES
Dong Lv, Zi Wang
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442532
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.386-389
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Gift-Giving
Gift Failure
Social Exclusion
Feedback Communication (Implicit vs. Explicit)
Social Distance
Author
Zi Wang(IESEG School of Management, France)
Dong Lv(Shanghai University of Engineering Science, China)