KOREASCHOLAR

HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES

Dong Lv, Zi Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442532
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.386-389
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Gift-GivingGift FailureSocial ExclusionFeedback Communication (Implicit vs. Explicit)Social Distance
Author
  • Zi Wang(IESEG School of Management, France)
  • Dong Lv(Shanghai University of Engineering Science, China)