KOREASCHOLAR

THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH

Liwen Zhang, Jingwen Ma, Sujie Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442533
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.390-394
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Transformative GrowthChallenging Tourism ActivityCycling TourismGrounded Theory
Author
  • Liwen Zhang(Shandong University, China)
  • Jingwen Ma(Shandong University, China)
  • Sujie Wang(Shandong University, China)