KOREASCHOLAR

CHOOSING CLOSE TO HOME: HOW DISEASE THREATS DRIVE PREFERENCE FOR LOCAL OVER GLOBAL BRANDS

Yunxin Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442535
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.400
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Disease ThreatIn-group FavoritismLocal BrandsSelf-construalBehavioral Immune System
Author
  • Yunxin Liu(ESSCA School of Management, France)