KOREASCHOLAR

CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN

Kazuko Sakamoto, Yuya Kinzuka
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442536
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.401-406
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Design SimilaritiesCultural BackgroundSimilarity Judgment MethodConsumer Sentiment
Author
  • Kazuko Sakamoto(Hosei University)
  • Yuya Kinzuka(Toyohashi University of Technology)