KOREASCHOLAR

IS IT BETTER TO BE MICHELIN AND GREEN AT THE SAME TIME? EXPLORING THE PERCEIVED VALUE AND INTENTIONS TOWARDS MICHELIN GREEN STARS

Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442553
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.407
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Michelin Green StarPerceived ValueConsumer Behavior
Author
  • Lau Kong Cheen(Singapore University of Social Sciences, Singapore)
  • Jeffery Xie(Curtin University, China)
  • Sean Lee(Curtin University, Australia)
  • Ian Phau(Curtin University, Australia)