KOREASCHOLAR

STATUS HOPE: THE CONCEPTUALISATION OF THE STATUS GAMES

Guojun Sawyer He, Marcos Cerqueira Lima
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442554
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.408
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Status GameConsumer BehaviorStatus HopeMasstige ConsumptionCounterfeit Goods
Author
  • Guojun Sawyer He(SKEMA Business School, France)
  • Marcos Cerqueira Lima(SKEMA Business School, France)