KOREASCHOLAR

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM

Zhousheng Chang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442555

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.409-414

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Brand Coolness Cultural Capital Luxury Fashion Heritage Branding Consumer Perception

Author

Zhousheng Chang(University for the Creative Art, United Kingdom)