KOREASCHOLAR

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM

Zhousheng Chang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442555
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.409-414
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Zhousheng Chang(University for the Creative Art, United Kingdom)