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EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM
Zhousheng Chang
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442555
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.409-414
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Brand Coolness
Cultural Capital
Luxury Fashion
Heritage Branding
Consumer Perception
Author
Zhousheng Chang(University for the Creative Art, United Kingdom)