KOREASCHOLAR

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA

Yingyu Li, Shinya Nagasawa

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442556

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.415-419

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Luxury Brand Cultural Capital Cultural Omnivorousness Engagement Behavior Social Media Self-concept Self-construal China

Author

Yingyu Li(Waseda University, Japan)
Shinya Nagasawa(Waseda University, Japan)