KOREASCHOLAR

SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA

Lala Hu, Diana A. Filipescu, Albena Pergelova
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442557
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.420-421
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ChinaFashionGuochaoInfluencer MarketingKOLLuxury
Author
  • Lala Hu(Catholic University of the Sacred Heart, Italy)
  • Diana A. Filipescu(TBS Business School, Spain)
  • Albena Pergelova(MacEwan University, Canada)