KOREASCHOLAR

THE DOWNSIDE OF HUMOR IN SOCIAL MEDIA COMPLAINT HANDLING

Andreawan Honora, Arnold Japutra, Kai-Yu Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442558
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.422
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
HumorSocial mediaComplaint HandlingService Recovery
Author
  • Kai-Yu Wang(Brock University, Canada)
  • Arnold Japutra(The University of Southampton, UK and Universitas Indonesia, Indonesia)
  • Andreawan Honora(The University of Western Australia, Australia)