KOREASCHOLAR

EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS

Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442559
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.423-427
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI ProductsAutonomyTechnological SafetyPerceived RiskConsumer Acceptance
Author
  • Hyeyeon Yuk(Yonsei University School of Business, Republic of Korea)
  • Minji Kim(Korea University, Republic of Korea)
  • Jun Hwa Cheah(University of East Anglia, United Kingdom)
  • Tony Garrett(Korea University Business School, Republic of Korea)