KOREASCHOLAR

VIP MICRO-INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS

Jaeseok Lee, Colin Campbell, Eunju Ko

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442562

Download

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.435

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Creator Economy Luxury Brands VIP Status Social Media Influencers Bandwagon Effect Snob Effect Perceived Popularity Perceived Product Uniqueness

Author

Jaeseok Lee(Yonsei University, Republic of Korea)
Colin Campbell(University of San Diego, USA)
Eunju Ko(Yonsei University, Republic of Korea)