KOREASCHOLAR

VIP-MICRO INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS

Jaeseok Lee, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442562
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.435
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Creator EconomyLuxury BrandsVIPSocial Media InfluencersBandwagon EffectSnob EffectVeblen Effect
Author
  • Eunju Ko(Yonsei University, Republic of Korea)
  • Jaeseok Lee(Yonsei University, Republic of Korea)