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VIP-MICRO INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS
Jaeseok Lee, Eunju Ko
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442562
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.435
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Creator Economy
Luxury Brands
VIP
Social Media Influencers
Bandwagon Effect
Snob Effect
Veblen Effect
Author
Jaeseok Lee(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)