KOREASCHOLAR

DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL

Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442563
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.436
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
DigitalizationAIAdvertising IndustryPractitionersHong KongIstanbul
Author
  • Julie Bilby(Xi’an Jiaotong-Liverpool University, China)
  • Gül Şener(Bahçeşehir University, Türkiye)
  • Eda Öztürk(Bahçeşehir University, Türkiye)
  • Kara Chan(Hong Kong Baptist University, Hong Kong)
  • Şafak Şahin(Oxford Business College, United Kingdom)