KOREASCHOLAR

ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS

Fengjie Zhang, Jing Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442564
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.437
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social MediaInteraction TypesImpulse Buying
Author
  • Jing Zhang(Kookmin University, Korea)
  • Fengjie Zhang(Kookmin University, Korea)