KOREASCHOLAR

A DEEP UNDERSTANDING OF LUXURY FASHION BRANDS’ COLLABORATION PARTNER SELECTION STRATEGY: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442568

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.441

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Luxury Brand Social Media Collaboration Co-branding Machine Learning Deep Learning

Author

Hyunsang Son(University of New Mexico, United States)
Young Eun Park(Sookmyung Woman's University, Republic of Korea)