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WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS
Dongjae (Jay) Lim, Jeongah Shin
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442569
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.442
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Sustainable Fashion
Green Advertising
Greenhushing
Luxury Brand
Author
Dongjae (Jay) Lim(University of Alabama, United States)
Jeongah Shin(University of Cincinnati, United States)