KOREASCHOLAR

WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS

Dongjae (Jay) Lim, Jeongah Shin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442569
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.442
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable FashionGreen AdvertisingGreenhushingLuxury Brand
Author
  • Dongjae (Jay) Lim(University of Alabama, United States)
  • Jeongah Shin(University of Cincinnati, United States)