KOREASCHOLAR

METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442570
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.443
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury BrandsMetaverse AvatarsReal ModelsBrand Attitude
Author
  • Sung Hun Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong)
  • Juran Kim(Jeonju University, Republic of Korea)