KOREASCHOLAR

CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY

Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442571
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.444
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury BrandOmnichannelAd MessageSelf-determinationAgility
Author
  • Sang-Chul Son(Changwon National University, Republic of Korea)
  • Joonheu Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)