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CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY
Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442571
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.444
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Luxury Brand
Omnichannel
Ad Message
Self-determination
Agility
Author
Sang-Chul Son(Changwon National University, Republic of Korea)
Joonheu Bae(The Hong Kong Polytechnic University, Hong Kong)
Kyung Hoon Kim(Changwon National University, Republic of Korea)