KOREASCHOLAR

AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT

Dong hwan Park, Kyung Hoon Kim, Qi Jiang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442574
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.448-450
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI transformationAI readinessAI TechnologyAI Data-driven cultureTAM
Author
  • Dong hwan Park(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)
  • Qi Jiang(Changwon National University, Republic of Korea)