KOREASCHOLAR

THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY

Mengying Zhang, Hongbo Liu, Iis Tussyadiah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442576
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.452
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI PersonalisationCustomer Relationship ManagementService RecoveryRevisit IntentionPerceived CaringPrivacy Risk
Author
  • Mengying Zhang(Southwest Jiaotong University, China)
  • Hongbo Liu(University of Surrey, UK)
  • Iis Tussyadiah(University of Surrey, UK)