KOREASCHOLAR

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH

Ana Brochado, Michael Troilo, Álvaro Rosa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442577
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.453-454
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Air TravelConvergenceDivergenceIPAArtificial Neural Network
Author
  • Álvaro Rosa(ISCTE - Instituto Universitário deLisboa, Portugal)
  • Michael Troilo(The Busch School of Business, USA)
  • Ana Brochado(ISCTE - Instituto Universitário deLisboa, Portugal)