KOREASCHOLAR

GENERATIVE AI IN THE CREATOR ECONOMY: EXPLORING CONSUMER ATTITUDES TOWARD AI-GENERATED FASHION CONTENT

Yi Wang, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442581
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.459
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AICreator EconomyUser-Generated ContentConsumer AttitudeFashion Industry
Author
  • Yi Wang(Yonsei University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea)