KOREASCHOLAR

FRESHNESS MATTERS: HOW PRICE (VERSUS QUANTITY) DISCOUNTS INFLUENCE CONSUMER RESPONSE WHEN PURCHASING NEAR-EXPIRED PRODUCTS

Huixin Deng, Shaoguang Yang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442585
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.463
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Near-expired ProductsBundle StrategiesPerceived FreshnessSustainable Consumption
Author
  • Huixin Deng(Royal Holloway, University of London, UK)
  • Shaoguang Yang(Beijing Foreign Studies University , China)