KOREASCHOLAR

AN ANALYSIS OF IMPULSE PURCHASES IN INTERACTIVE E-COMMERCE USING BIBLIOMETRIC AND TEXTUAL DATA

Fuyume Sai

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442613

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.471

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Interactive E-commerce Impulse Buying Bibliometric Analysis Text Analysis TCCM Framework E-commerce Marketing Mix

Author

Fuyume Sai(Daito Bunka University, Japan)