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THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS

Jialin (Snow) Wu, Chen Zheng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442614
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.472-477
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Short-video MarketingAI DisclosureConsumer TrustCognitive DissonancePurchase Intention
Author
  • Jialin (Snow) Wu(University of Huddersfield, UK)
  • Chen Zheng(Leeds Beckett University, UK)