KOREASCHOLAR

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE EWOM MOTIVATIONS

Sen Wang, Hirotsugu Takahashi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442615
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.478-482
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
eWOMeWOM MotivationsCore Self-EvaluationSelf-Efficacy
Author
  • Sen Wang(Keio University, Japan)
  • Hirotsugu Takahashi(Chiba University, Japan)