KOREASCHOLAR

TRUST CODES: FORMAL MECHANISMS AND PURCHASE INTENTIONS IN ONLINE SHOPPING FOR ORGANIC FOODS IN CHINA

Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442616
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.483
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online Purchase IntentionE-commerce PlatformConsumer TrustFormal MechanismsOrganic Food
Author
  • Hong Yi Li(Universiti Teknologi Malaysia, UTM, China)
  • Ai Chin Thoo(Universiti Teknologi Malaysia, UTM , Malaysia)
  • Hon Tat Huam(City University of Macau, Malaysia)
  • Ying Tuan Lo(Xi'an Jiaotong-Liverpool University, Malaysia)