KOREASCHOLAR

IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM

Dayananda Palihawadana

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442617

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.484

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Social Media Small and Micro Businesses Customer Relationships Brand Visibility Decision Making

Author

Dayananda Palihawadana(University of Leeds, United Kingdom)