KOREASCHOLAR

MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442618
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.485-486
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainable Business ModelOrganizational RensionBusiness TransformationPhenomenological AnalysisCorporate Sustainability
Author
  • Irina Atkova(University of Oulu, Finland)
  • Tamara Galkina(Aalto University Business School, Finland)
  • Petri Ahokangas(University of Oulu, Finland)
  • Florian Lüdeke-Freund(ESCP Business School, Germany)