KOREASCHOLAR

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES

Jiayuan Li, Kirsten Cowan, Euejung Hwang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442621
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.490
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social Media MarketingVisual MarketingInformation EntropyConstrual Level TheoryEngagementAd Persuasiveness
Author
  • Jiayuan Li(Xi’an Jiaotong-Liverpool University, China)
  • Kirsten Cowan(The University of Edinburgh, UK)
  • Euejung Hwang(The University of Edinburgh, UK)