KOREASCHOLAR

THE ROLE OF CSR IMAGE FOR LOYALTY

Doreén Pick, Alisara R. Charinsarn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442622
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.491
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CSR ImageLoyaltySocial Identity TheoryRetailCulture
Author
  • Doreén Pick(University of Applied Science Merseburg, Germany)
  • Alisara R. Charinsarn(Thammasat Business School, Thailand)