KOREASCHOLAR

UNVEILING CO-BRANDING SPILLOVER EFFECTS: A PRODUCT-LEVEL PERSPECTIVE

Charlie Li, Tsunwai Wesley Yuen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442623
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.492
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CobrandingSpillover EffectsAssociative Network Theory 1 Chuan.
Author
  • Charlie Li(Queen's University Belfast, UK)
  • Tsunwai Wesley Yuen(Royal Holloway, University of London, UK)