KOREASCHOLAR

SELF-TRACKING AS A NUDGE: FOSTERING SUSTAINABLE CONSUMPTION THROUGH CONSUMER-BASED ACTIVITY TRACKING SYSTEMS

Anuj Jain, Sampa Anupurba Pahi, Debasis Pradhan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442624
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.493
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Self-trackingMindful ConsumptionSelf-regulation TheoryNudgeSustainable ConsumptionDigital Interventions
Author
  • Debasis Pradhan(XLRI Xavier School of Management, Jamshedpur, India)
  • Sampa Anupurba Pahi(Indian Institute of Management, Lucknow, India)
  • Anuj Jain(Indian Institute of Management, Sirmaur, India)