KOREASCHOLAR

ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS

Sunhwa Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442625
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.494-497
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Service Agent TypeAIEthical ConsumptionPerceived BenevolenceTrust
Author
  • Sunhwa Choi(Waikato University, New Zealand)