KOREASCHOLAR

EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY

Hong Luo, Seong-Yeon Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442626
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.498
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ESG AuthenticityESG WashingESG TransparencyBrand AuthenticityMeaning-out Propensity
Author
  • Seong-Yeon Park(Ewha Womans University, Republic of Korea)
  • Hong Luo(Ewha Womans University, Republic of Korea)