KOREASCHOLAR

EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT

Sungwon Lee, Ji Hee Song
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442628
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.500
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial Intelligence (AI)Consumer-AI InteractionPerceived InteractivityContextual relevancePersonalizationDelegationValue-in-Use
Author
  • Ji Hee Song(University of Seoul, South Korea)
  • Sungwon Lee(University of Seoul, South Korea)