KOREASCHOLAR

MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES

Sunnyoung Lee, Jaewook Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442629
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.501-503
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Micro InfluencerMacro InfluencerTrust NetworkSocial Network TheoryRelationship MarketingTopological Data AnalysisLDAConsumer Engagement
Author
  • Sunnyoung Lee(Dongguk University, Republic of Korea)
  • Jaewook Bae(Dongguk University, Republic of Korea)