KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES
Sunnyoung Lee, Jaewook Bae
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442629
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.501-503
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Micro Influencer
Macro Influencer
Trust Network
Social Network Theory
Relationship Marketing
Topological Data Analysis
LDA
Consumer Engagement
Author
Sunnyoung Lee(Dongguk University, Republic of Korea)
Jaewook Bae(Dongguk University, Republic of Korea)