KOREASCHOLAR

UNDERSTANDING AI-POWERED INCONSISTENT RECOMMENDATION: INSIGHTS FROM fMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442630
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.504-506
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceRecommendationsPrior KnowledgefMRI
Author
  • Meiling Yin(Sejong University, Republic of Korea)
  • Wenying Tan(Sungkyunkwan University, Republic of Korea)
  • Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)