KOREASCHOLAR

THE DOUBLE-EDGED SWORD OF AI IN SOCIAL MEDIA INFLUENCER MARKETING

Alessandro Bigi, Fabio Cassia, Michelle Bonera
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442631
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.507
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AISocial MediaInfluencer MarketingCustomer TrustPurchase Intention
Author
  • Alessandro Bigi(University of East London, UK)
  • Fabio Cassia(University of Verona, Italy)
  • Michelle Bonera(University of Brescia, Italy)