KOREASCHOLAR

UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442634
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.510
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand AuthenticityCultural AweProductionIntangible Cultural HeritageBaijiu
Author
  • Seongseop Sam Kim(The Hong Kong Polytechnic University, Hong Kong)
  • Qiushi Gu(Southeast University, China)
  • Qilou Zhou(Jiangsu Second Normal University, China)